LIGHTBLUE strengthens Digital offering with new dedicated Tech department

LIGHTBLUE strengthens Digital offering with new dedicated Tech department

United Arab Emirates: LIGHTBLUE is bolstering its Digital offerings with a newly-formed specialist Tech team, to support clients with strategy and execution in the digital space - the latest step in their vision of becoming the leading Web3-empowered creative experience agency in the region.

Mirko Maccarrone, Director of Web3 Technology and Iqra Bukhari, Senior Digital Strategist have joined LIGHTBLUE to lead the agency through a shift in digital culture and behaviour. They will head the team dedicated to helping clients understand the infinite digital possibilities at the intersection between the digital and the physical world – with solutions including Web3 strategic consulting, NFT and Metaverse creation and execution.

Their appointments are the latest milestone in LIGHTBLUE’s mission to decipher the hype around technological innovations amid the new era of Web3, providing clients clarity around why and how they should evolve in this space.

LIGHTBLUE’s determination to lead in the Tech space is fuelled by the belief that agencies without have Digital in their armoury over the next five years, will not survive. They believe that Digital is the single biggest growth opportunity there is, and view it is a necessity, not a nice-to-have.

“Any company that doesn’t, won’t last in the next few years,”