Majid Al Futtaim leverages LiveRamp’s data collaboration platform for customer experience

Majid Al Futtaim leverages LiveRamp’s data collaboration platform for customer experience

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has entered into a long-term strategic partnership with LiveRamp, a leading data collaboration platform headquartered in San Francisco.

The partnership is set to accelerate the Company’s digital offerings, driving value for customers by providing more personalized recommendations based on their shopping preferences and needs. Taking powerful insights gathered through privacy-centric data collaboration, the platform seamlessly connects Majid Al Futtaim to its customers, to build a deeper understanding of individual customer journeys. This in turn enables the company to deliver tailored real-time promotions to customers resulting in a more engaging digital experience for consumers.

Majid Al Futtaim will leverage LiveRamp’s cutting-edge data collaboration platform across its business and brand portfolio, extending the platform’s benefits to ecosystem partners to enable privacy-centric data collaboration and personalized digital activation.

Furthermore, as the exclusive strategic partner of LiveRamp’s data collaboration platform in the Middle East and North Africa, Majid Al Futtaim will be able to offer the innovative data collaboration solution to partners outside its ecosystem, enabling the secure use of first-party data to target, measure, and optimize campaigns, in a privacy-preserving environment.

Joe Abi Akl

Chief Corporate Development Office

Majid Al