makeO acquires Dubai-based health tech startup Smileneo

makeO acquires Dubai-based health tech startup Smileneo

In response to the growing tech adoption for orthodontic care, Asia's makeO and MENA's Smileneo, both leading direct-to-consumer teeth-straightening platforms in their respective markets are joining forces. The combined entity will become the largest clinical beauty technology platform across the markets, with the scale to match consumers' demand. The deal is a significant milestone for the MENA and India entrepreneurship ecosystems since it is one of the first ever acquisitions of a GCC venture capital-backed startup by an Indian company. Founded by Dr. Jonathan Doerr, Smileneo and its orthodontic partners offer safe and effective doctor-prescribed and monitored clear aligners to straighten teeth for beautiful smiles. Launched in 2020, Smileneo has served thousands of patients through a network of more than 30 licensed partner orthodontists in the United Arab Emirates, Saudi Arabia, Bahrain and Qatar. Smileneo’s adherance with health authorities in the region made it the first and only licensed regional teledentistry platform for direct-to-consumer teeth straightening in the MENA. makeO, India’s leading clinical beauty technology startup, offers consumers access to doctor-backed smile and cosmetic skin therapies in an easy and affordable manner. makeO houses toothsi as India’s largest dental aligner brand which has offerred clear aligner treatments to more than