Mashreq hires digital banking pioneer as Head of Mashreq Neo and Personal Banking

Mashreq hires digital banking pioneer as Head of Mashreq Neo and Personal Banking

Dubai, UAE: Mashreq, one of the leading financial institutions in the UAE, has appointed Radu Topliceanu as its new Head of Neo and Personal Banking. In this role, he will help Mashreq grow its award-winning customer-centric digital bank Neo as well as its Personal Banking Division.

Radu’s responsibilities include developing innovative digital banking propositions, designing customer journeys to deliver superior customer experience, driving customer acquisition, revenue, and profitability, and building synergies with external stakeholders in the digital ecosystem to support Mashreq’s expansion plans.

During his over two decades of retail banking experience, Radu has established himself as a digital banking pioneer, using comprehensive expertise in segment and product management to spearhead multiple successful business model transformations.

Fernando Morillo, Group Head of Retail Banking, Mashreq, said: “In a brilliant new world, people want convenience, not queues, and options, not limits – in short, they want a bank that fits their lifestyle. As a leader in the digital space, Mashreq heeds the call and focuses on creating intuitive, personalized digital banking experiences that respond to the day-to-day needs of customers on the move. I am confident that with his wealth of expertise in digital banking and digital transformation, augmented by his in-depth understanding of evolving