Mashreq launches new mobile app for superior digital experience

Mashreq launches new mobile app for superior digital experience

- Mashreq sets sights on future growth with advanced digital banking capabilities

Dubai, UAE: Mashreq, one of the leading financial institutions in the MENA region, announced the launch of its innovative mobile app, Mashreq UAE, aimed at providing a superior digital experience for its customers. This cutting-edge solution represents a significant leap in mobile banking, merging the Mashreq app with the Mashreq NEO app to deliver a unified, single-login platform. This consolidation allows customers to view all their financial relationships across products and services, enhancing convenience and simplifying their banking experience.

The newly enhanced Mashreq NEO experience offered through the Mashreq UAE app, has been specifically designed with the customer in mind, offering a personalized experience with features like tailor-made offers for credit and debit cards visible on the app dashboard. The app's simpler branding is aimed at providing a consistent experience across different customer segments and variants, truly embodying the essence of intuitive customer focus.

Fernando Morillo, Group Head of Retail Banking, Mashreq, said, “Banks that are focused on enhancing their digital infrastructure are set to see a dramatic spike in engagement, thanks to a consumer base that is evolving to be more tech-savvy, seeking convenience, simplicity and personalization. As one of