MEA channel prepares for next stage of digital transformation

  • Date: 14-Jun-2023
  • Source: Zawya
  • Sector:Technology
  • Country:UAE
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MEA channel prepares for next stage of digital transformation

Dubai: – In a CONTEXT survey of MEA resellers, commissioned by Redington to coincide with the Redington Reimagine Channel Forum, the IT Channel is clearly demonstrating its readiness for the next stage of digital transformation.

In performing this research, CONTEXT was looking for evidence of three elements which will enable resellers to respond positively to the opportunities being presented at the Forum:

- state of readiness measured in positive outlook, prior investment and a focus on the future

- development of local skills and talents measured in the level of investment in training and development of proprietary intellectual property

- strategic mindset measured in breadth of focus on long as well as short-term issues.

Readiness - key indicators place MEA resellers in a similar place to their European counterparts – 80% of resellers have already sold cloud services, 65% for more than two years. 47% of those who have been selling for more than three years, are able to deploy more than 10 cloud services.

Nevertheless only 13% of the resellers who have been selling cloud for less than three years offer more than 10 cloud services – it is vital to increase the number of cloud solutions offered in order to provide multi-vendor complex cloud