Media World invests 100M in region’s “largest” dooh screen

Media World invests 100M in region’s “largest” dooh screen

Credits: Ishwari KhatuMedia World has announced that is set to acquire and operate “largest” outdoor high-resolution digital screen in the MENA region.

The company signed a deal worth more than AED 100 million with real estate developer RSG Group of Companies (RSG Group) to acquire the screen. The deal also marks the beginning of Media World’s partnership with RSG Group.

The acquisition of the screen also marks Media World’s entry into the digital sphere of out-of-home media.

The digital screen is located alongside Dubai’s Sheikh Zayed Road on the Fairmont Dubai Skyline, a luxury five-star hotel and branded residences project by RSG Group.

The screen, spanning an area of 1,750 square meters and encapsulating over 16 million pixels, will offer advertisers a platform to showcase their brands.

Amer Ahrari, Chairman of Media World, and Raj Sahni (Abu Sabah), Founder & Chairman, RSG Group of Companies (Credits: Media World)Mr. Amer Ahrari, Chairman of Media World, said, “As we continually seek new premium opportunities in the region, commencing our venture into Digital Out of Home media in this location marks an excellent beginning for us.

“Our partnership with RSG Group is a testament to our pioneering vision to push the boundaries of advertising technology and creating unparalleled experiences