Microsoft highlights AI innovations at 40th GITEX Technology Week

Microsoft highlights AI innovations at 40th GITEX Technology Week

Microsoft opened a socially distanced area 'The Microsoft Hub' as the 40th GITEX Technology Week launched, which runs from 6th to 10th December at Dubai World Trade Centre. Alongside the latest Microsoft's Surface portfolio and select partner innovations, the area will also showcase agricultural solution Azure FarmBeats, which uses AI and IOT technologies to support sustainable farming practices and contribute to food security, in line with Microsoft's global 'AI for Good' initiative.The Microsoft Hub offers an opportunity to experience technological innovations, initiatives, and products, which shape the future for business at a time when years of technological advancement have been achieved in a matter of months. Partners joining in this area include Itqan, Intertec, Poly, Netways, Liferay, Forteinet and HCL.A central Microsoft showcase at GITEX is AI solution Azure FarmBeats, which enables data-driven farming to maximize agricultural output. With data visualization, machine learning and data analytics, automated recommendations are provided enabling growers to calibrate water usage and soil quality, for more sustainable farming under challenging conditions. This has valuable applications as the coronavirus pandemic has seen the UAE and Gulf economies increasingly prioritize food security and lay the foundations for long-term strategies to reimagine food systems."By 2050 there will be