Middle East Business: PATA gears up for its first forum in Middle East – Gulf Digital News

Middle East Business: PATA gears up for its first forum in Middle East – Gulf Digital News

The Pacific Asia Travel Association (PATA), the not-for-profit travel trade association in the Asia Pacific region, has announced the programme for its 2022 Annual Summit set to take place from October 25-27 in Ras Al Khaimah, UAE.

Exploring the theme ‘Reconnecting the World Sustainably’, the programme covers critical industry topics such as destination resilience, sustainable travel recovery strategies, supporting women in micro, small and medium sized enterprises (MSMEs), global hotel industry trends, sustainable gastronomic tourism, the voice of the next generation, and the decarbonization of transport. This is the first time PATA’s Annual Summit takes places in the Middle East.

Hosted by Ras Al Khaimah Tourism Development Authority (RAKTDA) at the Al Hamra International Conference Center, the three-day event brings together international thought leaders, industry shapers and senior decision-makers who are invested in driving tourism to, from and within the Asia Pacific. The PATA association network consists of both public and private entities representing every facet of the travel ecosystem - government, tourism offices, hotels, airlines, MNCs, SMEs, universities, and other travel-related companies with interests in the Asia Pacific region.

Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA) commented: “We are delighted to host the Pacific Asia Travel