Middle East Business: RAKTDA wins big at PRCA Mena Digital Awards – Gulf Digital News

Middle East Business: RAKTDA wins big at PRCA Mena Digital Awards – Gulf Digital News

Ras Al Khaimah Tourism Development Authority (RAKTDA) was honoured with three wins and three highly commended awards, across six categories at the annual PRCA Mena Digital Awards 2022, which celebrates the best in digital PR and communications.

Unveiled in May 2022 at the Arabian Travel Market in Dubai, Ras Al Khaimah Tourism Development Authority and strategic brand partner Sputnik Floyd were recognised by industry experts for the highly successful and impactful launch of its brand campaign #RAKCalling with three wins for Best Performance in a Digital Campaign, Best Use of Paid Media in a Campaign and Best Digital Marketing Campaign.

The team were also awarded ‘Highly Commended’ for Best Use of Content Marketing in a Campaign, Best Use of Social Influencers in a Campaign and Best Use of Video in a Campaign. The PRCA Mena Digital Awards recognises the talent and impact of individuals, teams and campaigns during the year, from the best of the digital PR and communications industry.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, commented: “It’s fantastic to see our forward-thinking and creativity being recognised by PRCA Mena. #RAKCalling marked an exciting step in providing visitors with immersive content that not only highlights our iconic locations but