Middle East startups warned that AI obsession can damage growth prospects

Middle East startups warned that AI obsession can damage growth prospects

Rashit Makhat, co-founder at Scalo Technologies

Published: Sun 14 Jan 2024, 9:28 PM

As the rise of artificial intelligence continues, Middle East startups have been warned against placing an exclusive focus on advanced technology, and in the process damaging their prospects for sustainable growth.

Rashit Makhat, co-founder of Dubai tech venture company, Scalo Technologies, says founders who rely too heavily on AI risk losing sight of other key business factors such as market research, customer feedback, and operational efficiency.

Instead, he believes, they should focus on adopting wider ranging strategies, and also give their businesses a human touch.

“AI has huge potential for greater efficiency, innovation, and disruptive impact, but the danger for startups is that an obsession with new tech can lead them astray,” cautions Makhat. “Founders must think critically, adapt to new situations, analyse and solve problems effectively, work their way through complex situations, make tough decisions, and build strategies to achieve goals.

“We rarely hear talk of human intelligence in today’s tech-led business world. But the combination of problem-solving skills, emotional intelligence, and adaptability are vitally important to startup development.”

Research by PWC shows that AI’s contribution to the Middle East economy is expected to grow annually between 20-34 per cent to reach $320