Middle East’s influencer marketing domain will hit $1.3bln valuation in 2023: New UAE market report

Middle East’s influencer marketing domain will hit $1.3bln valuation in 2023: New UAE market report

- The report titled 'The State of Influencer Marketing in UAE 2023’, released by leading marketer YAAP in collaboration with Khaleej Times, sheds light on trends, the pulse of the market, and supporting technologies while revealing little-known statistics of a promising domain

Dubai, UAE: YAAP, a new-age specialized content and influencer marketing company, has launched ‘The State of Influencer Marketing in UAE 2023’ report, in conjunction with the leading media and news outlet Khaleej Times. The comprehensive report, a first-of-its-kind deep dive into Middle East’s burgeoning influencer marketing domain, was launched at Khaleej Times’ marketing conclave, TRIBE - The CMO Connect, held on 27th April.

Launching the report, Sadia Akhter, Partner at YAAP, said the ‘The State of Influencer Marketing in UAE 2023’ holds a mirror to the status quo of the domain in the region. “Influencer marketing has gained significant ground in the Middle East, particularly the UAE, necessitating marketers cut across sectoral lines to explore its viability for their businesses. At this juncture marked by heightened interest, lingering hesitancies, and a lack of clarity on potential ROI, our detailed report will be of great consequence, providing much-needed answers and little-known statistics,” Akhter opined.

The report estimated the Middle East’s Influencer Marketing