Middle East’s leading rewards and loyalty company ‘RELATED’ awarded two international accolades

  • Date: 20-Oct-2022
  • Source: Zawya
  • Sector:Technology
  • Country:UAE
  • Who else needs to know?

Middle East’s leading rewards and loyalty company ‘RELATED’ awarded two international accolades

- The recognitions which RELATED has received are a result of its commitment to provide innovative digital services and solutions that meet industry needs worldwide, and contribute to the evolution of the rewards and loyalty sector

- Rabih Farhat, Founder & Managing Partner of RELATED, was recognized as “Industry Entrepreneur” during the ceremony

Dubai, United Arab Emirates – RELATED has fortified its leadership in the rewards and loyalty sector, by receiving a recognition at the global "Incentive Awards 2022" ceremony, for its reward and loyalty program that was designed and developed for Kuwait Finance House “KFH”, a pioneer in Islamic Banking. The “Baitak Rewards” program won the "Best Use of Payments in a Programme" award during the ceremony recently held in London, and attended by a group of business leaders, experts, and elites from around the world, during which 18 awards were presented to various companies and individuals.

The “Baitak Rewards” program was awarded on part of its uniqueness; it took on the form of a digital currency used for a rich and wide variety of rewards from direct payments at merchants POS, deals e-vouchers, travel catalogue, exchange with other programs, donation, and cashback.

The "Incentive Awards 2022" also recognized Rabih Farhat, Founder and