MiQ’s enhanced pixability partnership supercharges YouTube advertising in MENAT

MiQ’s enhanced pixability partnership supercharges YouTube advertising in MENAT

YouTube continues to lead the digital video space. With 2.6 billion global users who watch 5 billion videos a day and upload 500 hours of new content every minute, it’s a critical channel for marketers all over the globe and especially in MENAT.

According to Kepios’ 2023 YouTube Platform report Q1 2023, the top 5 regions where YouTube ads reach the greatest share of the population were in MENAT. And as of January 2024, the United Arab Emirates was the country with the highest YouTube penetration at approximately 98.7 per cent.

So with YouTube’s expansion across devices and viewing environments, brands have a new opportunity to reach target consumers in their most engaged moments on their favourite platform. 

Why is this important? 

Heightened consumer attention raises the stakes for brand suitability. Marketers want to ensure their ads are serving next to appropriate and relevant content, while optimising for scale and performance. Simplistic measures like inclusion lists can promote brand suitability, but they may also limit the scale needed for a campaign. And with world events, content and public opinion of creators constantly in flux, suitability is hard to maintain. 

Our expanded partnership with Pixability

Due to these complexities of YouTube, we believe there’s no one-size-fits-all approach