Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots

Miral Destinations set to elevate customer experience by deploying Sprinklr’s AI-powered chatbots

More than 40 chatbots to be integrated into Miral’s 14 brands.

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Miral Destinations, a subsidiary of Miral, and the trusted one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience.

The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands.

By utilizing UAE cloud infrastructure, Sprinklr will enable Miral Destinations to align with government clients’ cloud solutions and provide opportunities for future growth and innovation. The integration of the chatbots will drive operational efficiency by streamlining communication channels, enhancing customer service capabilities, and offering integrated customer experiences.

The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analyzed with proactive prompts to Quality Assurance Analysts.

Miral Destinations has already integrated Sprinklr Voice, Sprinklr’s AI-powered Contact Center as a Service (CCaaS), into Saadiyat Island. By doing so, Miral Destinations managed to decrease the amount of time it takes to respond to customers across digital channels by 55%