PepsiCo announces the six start-ups selected for the 2023 Greenhouse Accelerator Program: MENA Sustainability Edition

PepsiCo announces the six start-ups selected for the 2023 Greenhouse Accelerator Program: MENA Sustainability Edition

- Run in partnership with the UAE Ministry of Climate Change and Environment and the Food Tech Valley, the initiative helps start-ups bring their sustainable ideas to life

Dubai, UAE:– Today, PepsiCo announced the six companies that will be a part of the second cohort of its Greenhouse Accelerator Program: MENA Sustainability Edition, focused on sustainable agriculture. Following a rigorous multi-stage selection process, this year’s cohort brought forward innovative ideas across five key criteria: alignment to PepsiCo’s sustainability strategy – PepsiCo Positive (pep+) – strategic synergy with PepsiCo, scalability, relevance to MENA, and breakthrough potential.

Reigniting the partnership with UAE’s Ministry of Climate Change and Environment and Food Tech Valley, PepsiCo’s Greenhouse Accelerator Program intends to unlock innovative and disruptive agricultural solutions in partnership with purpose-driven start-ups from the region that share PepsiCo’s vision for a more sustainable food system.

The six shortlisted companies, Dooda Solutions, NoorNation, RoboCare, SmartWTI, Smart Green, and YY ReGen, were selected from over 180 applications across the MENA region. Each of the companies bring a unique level of expertise and innovative solution to the table from all aspects of the agriculture value chain from water preservation to soil cultivation.

Dooda Solutions, a woman-led earthworm farm from Lebanon, specializes in