Power Letters 2023: Easa Al Gurg, group CEO, Easa Saleh Al Gurg Group

Power Letters 2023: Easa Al Gurg, group CEO, Easa Saleh Al Gurg Group

The year 2022 was a challenging but productive one for Easa Saleh Al Gurg Group. In the competitive race of the ‘new normal’, prioritising advanced technology, digital transformation, innovation, cybersecurity, data-protection and regulatory compliance was essential. Hence, we adopted and adapted to new technologies. The pandemic wasn’t the only challenge we faced in the recent past. We have seen an economic slowdown because of market fluctuations caused by crashes in stock markets. There have been a few other global circumstances that stunted business growth sporadically. However, the UAE has always triumphed in addressing challenges and accepting changes to better its economy, helping businesses flourish. One such change the UAE introduced last year was the new visa regulation, which will help bring in an influx of people into the country and benefit its GDP. That said, the UAE is not disconnected from global issues – these impact the smallest of businesses, which then have a ripple effect on medium and large-sized companies. Everyone must plan and prepare. Despite challenges, we have seen a lot of positive changes in 2022 and we expect the results will be felt most keenly in 2023. We have set up two new businesses in the last