Premier Inn Middle East announces partnership with Purple Tuesday under Force for Good campaign

Premier Inn Middle East announces partnership with Purple Tuesday under Force for Good campaign

Dubai: Premier Inn MENA is set to enhance its customer experience offering for people of determination as the UAE hospitality partner for Purple Tuesday 2022 (1 November).

The initiative – part of a global activation under which Premier Inn owner in the UK, Whitbread, is the UK hospitality sector sponsor – is a key element of Premier Inn’s Force for Good campaign, which supports local and global charitable causes and highlights the growing importance of diversity and inclusion in all aspects of its business.

Purple Tuesday, taking place in the UAE for the first time, is an international day to recognise and celebrate the importance of guests with disabilities, including less obvious conditions such as learning difficulties, mental health challenges and speech impairments. Under its partnership, Premier Inn MENA is committing to give people of determination an even better experience at its hotels in the UAE and Qatar.

An estimated 17 per cent of the world’s population have a disability of some kind. For Premier Inn MENA, that’s potentially 204,000 of the 1.2 million overnight guests welcomed each year.

Kathy Sorenson, Director of Human Resources, Premier Inn MENA, said: “Purple Tuesday is a golden opportunity to demonstrate our commitment to being a Force for