PubMatic expands with new Advertiser Solutions Director

PubMatic expands with new Advertiser Solutions Director

PubMatic, an independent technology company has appointed Sadia Akhter as Director, Advertiser Solutions, MENA. 

Akhter takes the helm as the primary commercial leader overseeing the buy-side clients as PubMatic advances its business in the region.

Based in Dubai, she will report directly to PubMatic’s Country Manager, Italy & MENA, Amélie Grenier-Bolay.

Grenier-Bolay, Country Manager, Italy & MENA, PubMatic, said: “We are investing resources to support our clients in MENA further. And as a leader with deep experience in the industry, Akhter will help us consolidate our position in this market,” said Grenier-Bolay, Country Manager, Italy & MENA, PubMatic.

“Sadia’s expertise in leading strategic initiatives that drive omnichannel trading and supply path optimization across multiple platforms and screens makes her an excellent candidate to achieve PubMatic’s growth goals in these areas.

Akhter comes to PubMatic with 20 years of experience in media and advertising in various leadership roles in sales, operations and client services.

Before joining PubMatic, she held numerous commercial positions, including Co-Founder & MD at Sociallyz, Managing Director at FreakOut MENA, and Regional Managing Director at Addictive Mobility. 

As a result of significant investment in the region, PubMatic works with several local partners, including Rotana, Sky News Arabia, and Arabyads.

She will be responsible