Pure Storage to demonstrate how organizations can uncomplicate storage, forever, at GITEX 2022

Pure Storage to demonstrate how organizations can uncomplicate storage, forever, at GITEX 2022

Dubai, United Arab Emirates: Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced its participation at GITEX 2022 where it will showcase a series of recent innovations including Evergreen//One™, Pure Fusion™, Portworx™ Data Services and FlashArray//X™ that are intuitive, green and enable businesses to innovate at scale.

“The accelerated pace of digitalization in the Middle East has been underpinned by the flexibility and convenience of modern as-a-service offerings. The data storage industry, at large, however has not matched this pace of innovation legacy solutions remain complex, lack agility and flexibility and aren’t innovative enough to meet the data requirements of modern businesses,” commented Omar Akar, Regional Vice President, Middle East & Emerging Africa, Pure Storage. “With a design approach that is fundamentally rooted in simplicity and customer-centricity, Pure continues to disrupt the storage industry with uncomplicated technology that enables transformation in a sustainable and cost-effective manner.”

Visitors to the Pure Storage stand will have a chance to experience and interact with the latest solutions across three key themes:

- As-a-service: In order to support regional enterprises as they embrace flexible, consumption-based operating models and invest in modern technologies and services that optimize