RAKEZ hosts insightful B2B community event on exploring the digital landscape

RAKEZ hosts insightful B2B community event on exploring the digital landscape

RAS AL KHAIMAH, 20th July, 2023 (WAM) -- Ras Al Khaimah Economic Zone (RAKEZ) successfully concluded its latest B2B community event, "Navigating Digital Landscape" aimed at equipping SMEs and startups with an understanding of the basic principles of online marketing. The event drew an audience of close to 100 entrepreneurs operating across varied sectors.

The session offered an informative and interactive platform for attendees to discuss balancing inbound and outbound marketing initiatives and how to prevent marketing budget wastage. Experts from different areas of the digital spectrum, including branding, website, and digital transformation, imparted valuable insights and tips for saving time, effort, and money when planning digital campaigns and maximising market awareness for new businesses.

RAKEZ Group CEO Ramy Jallad said, “For new entrepreneurs who are just venturing out, the task of getting noticed, identifying target clients, and establishing successful access to them, may come with a matrix of challenges. These could span from budgetary concerns to the scarcity of databases and other valuable resources like content producers, designers and marketing wizards. Our role as a nurturing hub for SMEs is to bridge that gap, enabling them to effectively tap into the right tools and navigate the digital world successfully.