RECAPP by Veolia launches new rewarding recycling deposit system in the UAE

RECAPP by Veolia launches new rewarding recycling deposit system in the UAE

Dubai, UAE: RECAPP, Veolia’s digital recycling solution for individuals and businesses has launched a new recycling deposit initiative and rewards scheme for implementing reverse vending machines (RVMs) in partnership with the Environment Agency – Abu Dhabi (EAD) and smart deposit machines (RSDMs) to increase the recycling reflex and boost the circular economy in the UAE.

The new digital solution comes as a complementary service to RECAPP’s existing free app-based door-to-door collection service, where RVMs will be used to collect bottles and the RSDMs to collect bags of recyclables and is in line with Veolia’s strategic vision to offer holistic digital recycling solutions that benefit both people and the planet.

In Abu Dhabi, RECAPP partners with Masdar City and will implement the first Deposit Return System with a reward scheme (DRS) in the UAE. These Smart Deposit Machines (RSDMs) will allow RECAPP to collect an additional 20 million bottles and reinforce the UAE Government’s target of recovering 50% of single-use plastic bottles.

At the same time in Dubai, RECAPP has officially launched its first RVM connected to the app and offering a lot of rewards. The reveal took place at SALT restaurant in Kite Beach on 5th June 2023, which also marked World Environment