Redefining durability: Jotun Middle East launches new advanced dust-resistant exterior paint finishes

Redefining durability: Jotun Middle East launches new advanced dust-resistant exterior paint finishes

Dubai, UAE: Jotun Paints UAE, the region’s leading paint manufacturer, has introduced two innovations to its ‘Jotashield’ range of premium, high-quality exterior paints with long-lasting protection and advanced colour performance properties. Developed regionally by the brand’s Research & Development (R&D) team, the paints have been formulated for durability and dust resistance to protect homes and buildings from damage caused by the region’s harsh climes.

Based on the latest market needs and trends, the paints are available as smooth and textured finishes to reflect customers' aesthetic styles and preferences. Each finish blocks dust particles from penetrating the paints’ film, better protecting exterior walls against weathering and fading, reducing the need for regular maintenance.

The smooth finish, Jotashield Eterna, has been expertly tested with superior binder technology and weather-stable pigments that create long-lasting, beautiful exterior walls. Designed to stay cleaner for longer with highly resistant washability properties, and pioneering anti-dust technology, Eterna is available in over 500 colours. Its active protection additives slow down the paint’s ageing by fighting free radicals generated by the extreme effects of UV exposure. Eterna has received 15 quality assurance certifications from global third-party labs, including C02 diffusion, QUV accelerated weathering, water permeability, and salt spray testing.

Jotashield Kanva is