Redington and Genesys to customize and elevate customer experiences across Middle East and Africa

Redington and Genesys to customize and elevate customer experiences across Middle East and Africa

Dubai, United Arab Emirates – Redington, the leading digital aggregator in the Middle East and Africa, announced a new partnership with Genesys®, a global cloud leader in experience orchestration. As per the agreement, Redington through its extensive channel ecosystem will deliver the Genesys Cloud CX™ Platform, built on Amazon Web Services (AWS), to customers across the Middle East region.

As both Redington and Genesys are AWS SCA partners, regional customers can now leverage the strengths of all three organizations to orchestrate personalized cloud experiences.

The announcement comes as regional customers are looking to fortify their cloud journeys while keeping their customers at the heart of their transformations. According to research firm Gartner, public cloud services spending in EMEA is expected to grow from $111 billion in 2022 to $131 billion during this year – an increase of 18.2% year over year.

Genesys Cloud CX helps organizations offer frictionless and connected customer and employee experiences. As a modern, API-first experience orchestration platform, the platform enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. Redington is a proven cloud leader in the region, having built a successful and thriving cloud