Rodrigo Leal Rodrigues joins Publicis One Touch as Executive Creative Director

Rodrigo Leal Rodrigues joins Publicis One Touch as Executive Creative Director

Rodrigo Leal Rodrigues has joined Publicis One Touch as its new Executive Creative Director.

Publicis One Touch, integrated within Saatchi & Saatchi and developed in collaboration between Publicis Groupe and Beiersdorf for NIVEA, represents the ‘Power of One’ agency solution.

The agency is dedicated to the next digital transformation and interdisciplinary design for the emerging global markets of Nivea.

In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “The beauty and skincare industry like most other sectors are embracing the latest technology to give their customers a more tailor-made approach to beauty and NIVEA is at the centre of it all, we are so glad to have someone like Rodrigo, a visionary creative whose expertise will help us drive growth for the brand’s key emerging markets and continue growing their legacy”

Before joining Publicis Groupe ME, Rodrigo served as Executive Creative Director at Horizon FCB Dubai, collaborating with major brands such as Clorox, VISA, DHL, Coca-Cola ARENA, Citibank.

His work has garnered numerous prestigious awards, including Cannes Lions, D&AD, One Show, Clio, LIA, Effie, and Dubai Lynx. In 2023, Rodrigo served as a