Salesforce CRM, data, and AI innovations put patient relationships at the heart of healthcare operations

Salesforce CRM, data, and AI innovations put patient relationships at the heart of healthcare operations

Bon Secours, Barwon Health, and the Veterans Health Administration are using Salesforce for greater collaboration and connection with patients

Dubai, United Arab Emirates: Salesforce announced new Customer 360 for Health capabilities that help healthcare providers deliver more personalized patient experiences and reduce operational costs.

Significance: Healthcare providers need cutting edge technologies, including real-time data, AI, and automation, to deliver the seamless, personalized experiences patients need. However, many healthcare organizations aren’t keeping up with the expectations of their customers.

In a recent survey of healthcare consumers, nearly 80% cited difficulty navigating the care journey both online and with customer support — as the top reason for leaving their provider. Healthcare organizations are aware of these issues, and cite driving efficiencies and reducing operational costs (79%) as top priorities over the next two years.

Innovation in action: Customer 360 for Health helps healthcare and life sciences organizations enhance the overall care experience with the full power of Salesforce technology, including real-time data from Data Cloud, Einstein AI, and automation with Flow. This includes automating manual processes like prior authorizations, intake, and patient scheduling.

Features announced today create efficiencies and reduce costs for business functions across healthcare operations:

Home Health helps automate the intake and scheduling process for in-home