Scaled and polished: How a digital dental start-up expanded globally from Dubai

Scaled and polished: How a digital dental start-up expanded globally from Dubai

Dubai: Launching a start-up is no easy task. In fact, globally, 10% of start-ups fail within the first year. But Dubai is one city that is bucking the trend. It is building an environment that enables entrepreneurs to thrive and start-ups to flourish. This government-led effort is physically manifested in AREA 2071, a unique start-up platform that supports Dubai’s efforts to become the world’s leading city in terms of innovation, and future-driven solutions with positive global impact.

One such company is Toothpick, a homegrown, UAE-based start-up that used AREA 2071 as a springboard for growth. Toothpick is a tech company in the dental industry that allows dentists to easily find all dental products and services in their local marketplace while enjoying various finance solutions.

In fact, Toothpick is the first health-tech start-up globally to digitalise the dental industry as an ecosystem by providing tech solutions to every stakeholder of the industry. In just two years, the start-up has acquired over 50,000 subscribers, secured more than 390 local suppliers, and sold over 67,000 products.

With the global dental market projected to $38.84 billion in 2022, according to Fortune Business Insight, there is a significant opportunity for companies that can streamline both practitioner operations and