Seasoned tech leader Hetarth Patel joins WebEngage

Seasoned tech leader Hetarth Patel joins WebEngage

- Hetarth Patel, as the new VP – MENA & Managing Director – UAE at WebEngage, will helm the company’s growth vision in the Middle East & North Africa by harnessing its award-winning CDP-powered marketing automation platform and building on its commendable track record in the region

UAE, KSA, Egypt: WebEngage, a leading full-stack User Engagement and Retention Platform, today announced the appointment of seasoned tech leader Hetarth Patel as the new Vice President – MENA and Managing Director – UAE. Working closely with the founding team, Hetarth Patel will spearhead WebEngage’s growth aspirations in MENA, a region that is starting to adopt a retention-led approach.

Hetarth brings more than 20 years of experience in the Information Communication Technology (ICT) industry, where he has led strategy, organization building and global business expansion. Prior to joining WebEngage, he was heading Strategy and Sales Development for Customer Experience solutions at Oracle for its Eastern Central Europe Middle East and Africa operations. He spent over 10 years at Flytxt BV in a senior leadership role and built and expanded its business to over 50 countries.

“Hetarth Patel, with his deep understanding of the regional MarTech landscape and a growth-led disposition, has all hallmarks of a leader