Shahid announces expansion of its ad tech solutions

Shahid announces expansion of its ad tech solutions

Shahid, the Arabic streaming platform, by MBC GROUP announced an expansion of its ad tech solutions, to provide brands with targeted and tailor-made formats that best leverage the platform’s premium Arabic content.

The announcement was made during an exclusive event in Dubai hosted by Shahid and MBC Media Solutions (MMS), the commercial arm of MBC GROUP.

At the event, Shahid revealed that more than 86 per cent of its content is now available for viewers to watch for free on AVOD, and that the majority of Shahid’s Ramadan 2024 content this year will be available on AVOD for viewers to enjoy for free.

MMS introduced the new ad solutions that are now available on Shahid. Among these new offerings is the Ramadan Timer ad format, which allows brands to sponsor an Iftar and Imsak timer on the platforms’ home and show pages for the duration of the holy month.

Another solution that was showcased was the branded collection offering, which enables clients to sponsor curated content on Shahid for a category of titles on the homepage.

The QR code feature was also introduced for hero and pause banners. This new feature directs audiences to brands’ websites or online stores.

Commenting on Shahid’s content and product offering,