Sheikh Mohammed fund to support content creators

Sheikh Mohammed fund to support content creators

DUBAI: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, directed the allocation of a fund worth AED150 million to support content creators and establish a permanent influencers headquarters that provides year-round support.

The announcement came during the 1 Billion Followers Summit, organised by the New Media Academy in Dubai. The event also saw the graduation of 90 content creators as part of the ‘Social Media Professional Program’ and the 4th cohort of ‘Faris Al Muhtawa.

Inspirational Stories

H.H. Sheikh Mohammed bin Rashid Al Maktoum pointed out that media is a true mirror of the communities and the aspirations of the people. This is why media must keep up with the world’s knowledge, sciences and technologies, evolve its concepts and tools, and consolidate its role as a window into our national and cultural achievements.

His Highness highlighted the importance of content creation as a tool that conveys the UAE’s story to the world, and a window into its traditions, cultural accomplishments, and the creativity of its new generations that turns ideas into reality and drives the progress of humanity.

“Today we issued directives to allocate a fund valued at AED 150 million to support