SimpliFi and Hub71 startup Lune partner

SimpliFi and Hub71 startup Lune partner

SimpliFi, a Cards as a Service (CaaS) platform, and Lune, a transaction data enrichment and analytics firm, have signed a deal that will harness the power of artificial intelligence (AI) to drive transformative outcomes for businesses. With an annual growth rate of 30% projected for insight-driven businesses, this partnership will capitalise on Lune's cutting-edge technologies to deliver a "unified financial data platform" to SimpliFi's customers. By integrating finance management, data enrichment, and analytics solutions with SimpliFi's unique card issuance offering, this partnership aims to elevate the potential of financial data for businesses. “With the rapid growth in digital payments, data analytics and insights have become a critical success factor for FinTech companies and businesses alike. Lune’s proprietary machine learning technology will convert raw customer payment and transaction data into valuable data insights, enabling SimpliFi to provide hyper-personalised financial services to its customers. The UAE has been a regional leader in FinTech, and we are delighted to partner with Lune, a home-grown Emirati technology company,” said Ali Sattar, Founder and CEO of SimpliFi. Useful transaction data Helal Tariq Lootah, Co-Founder of Lune, said: “In our aim to enhance transaction data to be more useful, we’re delighted to be working with SimpliFi