SimpliFi & Hub71 startup Lune partner to harness AI for businesses

SimpliFi & Hub71 startup Lune partner to harness AI for businesses

Officials at agreement signing



SimpliFi, a Cards as a Service (CaaS) platform for MENA and Pakistan, and Lune, a transaction data enrichment and analytics company, part of Hub71, Abu Dhabi’s global tech ecosystem, have signed a partnership that will harness the power of artificial intelligence (AI) to drive transformative outcomes for businesses in the region.

With an annual growth rate of 30 percent projected for insight-driven businesses, this partnership will capitalize on Lune’s cutting-edge technologies to deliver a “unified financial data platform” to SimpliFi’s customers. By integrating finance management, data enrichment, and analytics solutions with SimpliFi’s unique card issuance offering, this partnership aims to elevate the potential of financial data for businesses.

Ali SattarFounder & CEO – SimpliFi

“With the rapid growth in digital payments, data analytics and insights have become a critical success factor for FinTech companies and businesses alike. Lune’s proprietary machine learning technology will convert raw customer payment and transaction data into valuable data insights, enabling SimpliFi to provide hyper-personalized financial services to its customers. The UAE has been a regional leader in FinTech, and we are delighted to partner with Lune, a home-grown Emirati technology company.”

Mr. Helal Tariq Lootah, Co-Founder of Lune, said that “In our aim to