Sitecore to highlight benefits of composable digital experience platform at Gitex Global

Sitecore to highlight benefits of composable digital experience platform at Gitex Global

Sitecore, a digital experience software company, will be highlighting the benefits of its composable digital experience (DXP) platform at the Gitex Global 2022 to be held at Dubai World Trade Centre from October 10-14. Over the past two years, Sitecore has invested significantly in acquiring and integrating new products and focusing on a cloud-based, composable software-as-a-service (SAAS) model that is flexible enough to meet both the existing and future needs of its clients and their customers, a statement said. The composable DXP consists of various platforms for creating personalised customer connections that clients can use to enhance their existing digital platforms or build new ones at their own pace and according to the needs of their individual businesses. Mohammed Alkhotani, Sitecore’s area vice president – Middle East and Africa, said: “Two complementary factors make the timing of Gitex ideal to showcase the capabilities of Sitecore’s composable DXP across all businesses, irrespective of size or industry. First, the recently announced Dubai Metaverse Strategy is advancing the emirate’s role in serving as a global hub for cutting-edge technologies, and second, the pandemic and subsequent increase in online activity has raised customers’ digital expectations enormously.” Emphasising the last point, Alkhotani cites a survey