SME story: Interview with Chafic Idriss, Rayan Antonios, Karam El Dik, founders of Twig

SME story: Interview with Chafic Idriss, Rayan Antonios, Karam El Dik, founders of Twig

At Twig, our inspiration came from recognising a prevailing issue: the lack of financial planning and effective savings strategies for individuals to achieve their goals. We observed the challenges people face with money management across various platforms, driving us to create an engaging, goal-based saving infrastructure. Our aim is to empower individuals to save seamlessly, making it accessible and integrated into their lives. Our motivation lies in enhancing financial wellness, promoting better money management habits, and positively impacting the economic wellbeing of individuals and businesses. Our business model revolves around embedding our savings infrastructure across multiple platforms in the MENA region. Businesses pay for our services on a software-as-a-service (SaaS) basis, leveraging our capabilities to enhance their own offerings. Our unique selling proposition (USP) centres around keeping users engaged with comprehensive money management capabilities. We prioritise goal-based savings and smart planning functionality, empowering individuals to set and track their financial goals effectively. We make integration seamless for businesses, offering a user-friendly savings solution without extensive development efforts. During our pre-seed round, we achieved several notable milestones. Firstly, obtaining the innovation testing licence (ITL) from the Dubai Financial Services Authority (DFSA) showcased our commitment to regulatory compliance, establishing trust within the