Star Tech: Pectiv shines light on women’s hygiene, where few dared to venture

Star Tech: Pectiv shines light on women’s hygiene, where few dared to venture

Initially, Pectiv was founded in 2014 as a predominantly business-to-business (B2B) brand, but later found widespread support following an uptick in e-commerce and digitisation business models.

Soon, the brand also adopted a business-to-consumer (B2C) model and has launched a unique subscription service for women.

Data shows that Pectiv has grown steadily since its inception and registered a 200 per cent year-on-year growth in the first half of last year.

“We plan to carry on with the same momentum this year amid our robust expansion plans,” said Dr Elias Abboud, CEO and founder of Pectiv.

Dr Elias, the brain behind Pectiv, a femtech that deals in nanotechnology-based sanitary products, is a seasoned pharmacist who has a deep understanding of the Middle East’s healthcare landscape.

Prior to founding Lenizer, the parent company of Pectiv, he worked for some leading local and global pharmaceutical companies such as Pfizer, Barakat Pharmaceuticals, Amreet Medical, and Rama Pharma.

He elaborated on the start-up's expansion plans in the region.

“While expanding our existing footprint in key markets such as the UAE and the Kingdom of Saudi Arabia, we will venture into more countries to build a pan-Middle East presence. We’re also eyeing a global footprint, particularly in the US, the UK and Canada, through