“Taiba Investments” Inks 4 Strategic Agreements Aiming to Enhance Customer Experience and Operational Excellence at the Arabian Travel Market 2024

“Taiba Investments” Inks 4 Strategic Agreements Aiming to Enhance Customer Experience and Operational Excellence at the Arabian Travel Market 2024

Standing out at the recently-held Arabian Travel Market 2024 in Dubai from 6 to 9 May, Taiba Investments, the leading Saudi hospitality company boasting a proven track record in managing, developing, and operating hotels and residential compounds across the Kingdom, announced the signing of a series of strategic agreements with leading international and regional technology companies, underscoring the company’s commitment   to embracing cutting-edge and sustainable technologies in the hospitality sector. A key agreement was signed with the global travel tech leader, “Sabre”, aiming to leverage innovative technologies to drive growth and craft unforgettable guest experiences. The agreement involves the implementation of Sabre's SynXis Central Reservation System across Taiba’s hotel brands, including “Makarem Hotels” and “Nur by Makarem”, which will empower their distribution strategies, optimize room management, and enable efficient and effective pricing. Furthering their commitment to digital transformation, Taiba Investments also signed a memorandum of understanding with the global digital experience mastermind, “Sitecore”, aiming to enrich their guest’s digital experiences, by harnessing Sitecore's smart digital experience management solutions that enable analyzing guest experiences and predicting their preferences, ensuring they receive personalized and tailored offerings catering to the unique needs of each guest. This underscores the companies’ shared commitment to bringing cutting-edge