TechBridge unveils a new era of tech innovation in MENA: Pioneering as the channel VAD trailblazer

TechBridge unveils a new era of tech innovation in MENA: Pioneering as the channel VAD trailblazer

Transformative Tech Leadership Empowers Middle East and North Africa with Specialised Solutions.

The post TechBridge unveils a new era of tech innovation in MENA: Pioneering as the channel VAD trailblazer appeared first on TahawulTech.com.Steve Lockie, Managing Director at TechBridge Distribution MENA.

In a bold move set to redefine the tech distribution landscape in the Middle East and North Africa (MENA), TechBridge Distribution has officially launched, ushering in a new era of innovative distribution and personalised service.

Headquartered in Dubai, under the visionary leadership of industry stalwart Steve Lockie & his vibrant team, TechBridge MENA sets its sights on revolutionising the industry dynamics, to champion mid-market partners.

In the rapidly evolving global IT scene, teeming with innovative technologies, TechBridge MENA stands as a beacon of change in MENA’s distribution landscape. Steve Lockie, a maverick in the industry, sheds light on the challenges faced by new entrants and mid-market players who often sign up with large distributors in the hope of leveraging their scale in the region but get sucked into the “black hole” of their vast portfolios without ever realising their true potential. Lockie urges a fresh perspective, seeing an opportunity for a regional distribution reboot.

Lockie emphasises, “Our approach revolves around three core pillars –