“The real value of data in motion is shortening business processes” – Fred Crehan, Confluent

“The real value of data in motion is shortening business processes” – Fred Crehan, Confluent

CNME Editor Mark Forker spoke to Fred Crehan, Area Vice President, Emerging Markets at Confluent, to find out how their business has been developing across the Middle East region – and how their technology is allowing their customers to manage their data more effectively.

In May 2022, Confluent established their regional HQ in Dubai, as they looked to expand their presence across the region.

At the time, I sat down with Fred Crehan, a respected IT leader that had been tasked with the responsibility of growing Confluent’s market share in the Middle East.

More than 12 months on from that conversation, I sat down with Crehan to get an update on Confluent’s progress over that time.

However, as Crehan pointed out the landscape has dramatically changed over the last year.

At the 2023 Kafka Summit, Confluent CEO Jay Kreps, said a combination of factors had created a perfect storm scenario.

Crehan highlighted how emerging technology trends coupled with a volatile macroeconomic situation globally, had placed increasing pressure on many businesses.

“I think it’s fair to say that it’s been a tough time for the software industry in general, but I’m really grateful to be part of the Confluent journey.