The startup bundling SaaS solutions through buy now pay later

The startup bundling SaaS solutions through buy now pay later

UAE-based entrepreneur Amal Abdullahev wanted to build a startup to match businesses with social media influencers, but the biggest challenge he faced was cost of all the software as a a service (SaaS) products he was using, denting his company’s overall financial position. This is a struggle that many other startups face if amassing various SaaS tools to operate and grow their business.

Most SaaS solutions offer multiple pricing schemes, but the choice between monthly and annual subscription plans might have a significant impact on the entire cost structure of the business. Abdullahev opted for monthly subscription plans in order to avoid hefty lump sums, but in the long run, ended up paying more. 

“With a very limited runway [that we had back then], it was very hard to not burn the cash too fast. One of the biggest expenses we incurred was those of the SaaS. The problem was that when you opt for the monthly payments, you're overpaying the premium, which sometimes starts from 10 per cent to 50 per cent. And if you had to pay it upfront, you wouldn't be able to save and extend your runway eventually,” he explains.

Realising this