The Top Tech Business Leaders: Advanced Media Trading an inspiring UAE success story

The Top Tech Business Leaders: Advanced Media Trading an inspiring UAE success story

AMT’s journey is marked by its ability to adapt and evolve. Initially, the company’s focus was regional, in line with the dynamics of Dubai’s vibrant business environment. The city’s reputation as a trading hub attracted people from neighbouring countries seeking a variety of products at competitive prices. “In those days, it was common for people to travel from neighbouring countries like Qatar and Saudi Arabia to travel to Dubai to buy various products, not just in electronics but in every other sector. It was a given that if you come to Dubai, you will find things available in stock and you will find the best price,” observes Alaa.

Kaveh and Alaa recognised this trend and aligned their initial business strategy accordingly. However, as the years passed, they realised the need to expand their horizons beyond Dubai. The evolving media landscape and the changing nature of content creation played a significant role in this decision. The company understood that, with the growth of new media channels and a shift towards more affordable content creation tools, the market’s dynamics were changing.

The AMT Showroom Image Credit:

With these insights in mind, AMT ventured into new territories. In 2019, the company opened a branch in Saudi