Today’s technology does allow businesses to do more with less

Today’s technology does allow businesses to do more with less

At the start of the pandemic, organizations embraced digital transformation to continue business operations amidst unprecedented uncertainty. It was a move hailed by leaders across business, industry and government as a large-scale investment into the promise of the digital era that would return long-term benefits for organizations and economies. Today, that investment is beginning to pay off. We’re witnessing a burst of success stories from a region that embraced technology to navigate a challenging period, but ultimately transforming their entire industries and driving real impact across their economies. It’s the resilience enabled by digital transformation that will continue to empower organizations to survive today and thrive tomorrow. In the Middle East for example, one of the region’s leading banks Emirates NBD is co-creating a new wave of digital and technological initiatives in collaboration with Microsoft that, among other benefits, will bring the world of mixed reality and applications to the financial services market; support the UAE’s Metaverse Strategy, and position the bank as a financial services partner of choice for Web 3.0 initiatives. In Qatar, the state developed an open, integrated and extendable platform of national services built in the cloud that is revolutionizing everything from health management and national