UAE-Based Jalebi Partners Scales Across Saudi Arabia With Its SaaS Technology For Restaurants – Entrepreneur

UAE-Based Jalebi Partners Scales Across Saudi Arabia With Its SaaS Technology For Restaurants – Entrepreneur

UAE-headquartered restaurant operating system (ROS) Jalebi, which was launched in 2021 to provide a holistic approach to reduce food waste while optimizing inventory management and operations, is now venturing into Saudi Arabia.

The startup has already partnered with 20 Saudi-based restaurants, including Rukn Hashem, a 2001-founded falafel brand that has 11 branches across Riyadh, and contemporary fast-casual brand Posh Burger. Jalebi has already had a presence in Saudi Arabia owing to its participation in a accelerator program run in Riyadh by the US-headquartered Techstars in partnership with Saudi Arabia's Ministry of Communications and Information Technology and Saudi venture capital firm Raed Ventures.