UAE Business: Americana relaunches Wimpy in UAE – Gulf Digital News

UAE Business: Americana relaunches Wimpy in UAE – Gulf Digital News

Americana Restaurants, the largest out-of-home dining and quick service restaurant operator in the Middle East, North Africa and Kazakhstan, has re-launched beloved burger brand Wimpy in the UAE.

Wimpy’s inaugural location at the Dubai Mall food court will showcase a first-of-its-kind robot, Flippy 2, cooking in the kitchen.

Designed by Miso Robotics, a US-based company transforming the restaurant industry through robotics and intelligent automation, Flippy 2 is a customisable robotics solution that can automate a range of cooking tasks in restaurants and support in consistency and accuracy efforts at the fry station. The innovative robotic solution is deployed at Wimpy’s new location as part of the restaurant’s vision to become the leading, tech-first burger brand in the Middle East.

Great-tasting burgers

Amarpal Sandhu, CEO of Americana Restaurants, commented: “We are very excited to be reintroducing burger lovers in the UAE to Wimpy, one of the world’s pioneering American burger joints. Wimpy’s strategy is simple: serve great-tasting burgers and chicken sandwiches fast, at an affordable price and thanks to our scale we can do that without compromising on quality. Wimpy is a true disruptor in the specialty smash burger segment – we jokingly say that consumers in the UAE can now enjoy delicious juicy burgers