UAE Business: AR to ‘take over from smartphone in less than a decade’ – Gulf Digital News

UAE Business: AR to ‘take over from smartphone in less than a decade’ – Gulf Digital News

The rise of more augmented reality (AR)-based devices and applications will lead to the technology’s mainstream use and dominance over smartphones by 2030, a Dubai-based PR consultancy firm has projected.

Virtue PR made the forecast, citing the latest trends and developments on the global tech scene. The leading PR and marketing firm in the UAE is confident of transformative advancements in the development of immersive technologies such as AR, which could pose threats to the present dominance of smartphones and may even result in the latter’s demise in less than a decade.

Firas Sleem, CEO of Virtue PR, said: “Despite the release of many wearables available today, smartphones have remained immovable in their position as the top devices essential to our daily lives. We still use our smartphones to surf the web, send text messages and make calls, take photos and videos, find direction, enable live streaming, and many more. But the developments particularly involving AR are a gamechanger and could replace and exceed the functions of smartphones in the future. Backed with 5G networks, AR technology’s ability to seamlessly combine our real world with the virtual universe will make a huge difference and will be its main competitive edge over our