UAE Business: Cafu launches hiring drive; plans to expand fleet by 35% – Gulf Digital News

UAE Business: Cafu launches hiring drive; plans to expand fleet by 35% – Gulf Digital News

Cafu, the Mena region’s first on-demand car service designed entirely around the needs of the consumer, is embarking on a recruitment drive, with plans to increase its existing headcount by 30%.

The Dubai-born start-up is also set to top-up its fleet by 35%, to meet increasing consumer demand.

Cafu is split into two operational functions. Cafu Tech focuses on the technology platform, ancillary products and support services enabling customers to connect and place their orders; and Cafu Petroleum brings core services to customers, taking care of operations and logistics.

According to Cafu’s inaugural Sustainability Report 2021, which is split into three sections: Environmental, Social Capital, and Governance, Ethics & Integrity, the company boasts a full-time workforce of 151, made up of 27 different nationalities. Plans are now in place to scale that up by more than 60 roles across the organization, which includes over 40 on the tech and product side.

The company, which opened its doors in 2018, is also set to expand its fleet of vehicles. Cafu is increasing its fleet size by approximately 35% throughout Q3 in order to meet growing consumer demand.

Rashid Al Ghurair, Founder and CEO of Cafu, said: “Our first ever sustainability report gave us a great falcon’s