UAE Business: Careem acquires MUNCH:ON to expand Food offering – Gulf Digital News

UAE Business: Careem acquires MUNCH:ON to expand Food offering – Gulf Digital News

Careem, a leading multi-service platform in the region, has announced the acquisition of MUNCH:ON in the UAE.

Founded in 2016 by Mohammad Al Zaben, Dana Baki, and Awn Ali, MUNCH:ON is a subscription-based food delivery platform which connects customers to meals at a discount by tapping into underutilised kitchen capacity and using scheduling, bundling and routing software.

The solution drives massive efficiencies for restaurants and cloud kitchens and has built scale in the corporate lunch segment.

MUNCH:ON will stop daily operations and the offering will be rebuilt on the Careem app. The Careem Food and MUNCH:ON teams will work together to deliver even greater value by introducing low-cost

meal segments that MUNCH:ON has pioneered in the region as well as new food discovery and delivery options for corporates.

MUNCH:ON has delivered millions of meals to customers across 20

thousand companies.

Mudassir Sheikha, CEO and Co-founder of Careem, commented: “The MUNCH:ON team have built a competitive food offering driven by a clear vision to make food more accessible and affordable. The

Food offer on the Careem app today serves millions of customers across the Middle East and is growing rapidly. By acquiring MUNCH:ON, Careem Food will be able to build an even more competitive offering with a much richer