UAE Business: Companies need to execute new marketing strategies – Gulf Digital News

UAE Business: Companies need to execute new marketing strategies – Gulf Digital News

To stay relevant and ahead of the curve in the future, companies need to identify, formulate and execute new marketing strategies to be able to build a niche and build a community of loyal consumers.

At the same time marketing tools are growing in an exponential way and it is important for any marketer to analyse the changing customer behaviour patterns and implement them in any business environment just to stay ahead and relevant for the days ahead, writes Neha Thomas, Head of Marketing, Creative Zone.

Below are a few key areas that would help get started to adapt to the future of marketing.

Conversational Marketing

An article by McKinsey in 2021 shows that 71% of customers expect businesses to deliver personalised interactions, while 76% become frustrated when this doesn't happen. This indicates that today's customers expect real-time and more personalised company interactions.

Using live chats, messaging apps, and chatbots as a way of having a conversation with customers is key to providing them an immediate response to their questions, inquiries, and requests. This also becomes an avenue for companies to gain and build customer trust. However, it is important to invest in good AI chatbot apps to get connected to customers in an emotional