UAE Business: EAD aims to change future with Its ‘Mission to Zero’ campaign – Gulf Digital News

UAE Business: EAD aims to change future with Its ‘Mission to Zero’ campaign – Gulf Digital News

The Environment Agency – Abu Dhabi (EAD) has set an aspirational, long-term target to achieve zero consumption of single-use plastics through its ‘Mission to Zero’ public outreach campaign. This will be done generating zero waste and zero carbon emissions, with zero impact on biodiversity.

The Agency has taken already taken positive steps forward for it ‘Mission to Zero’ initiative for single-use plastic. This will include a campaign with various offline and online activations targeting all community members, government departments and businesses, retailers, restaurants, and youth.

The goal is to encourage Abu Dhabi residents to shift to sustainable environmental alternatives such as reusable items to reduce the reliance on single-use items and minimise waste.

Developing initiatives

The main stakeholders targeted by the Agency are retailers, food catering outlets, restaurants, small grocery stores as well as government entities and private sector industries. Their role involves developing initiatives to reduce consumption of single-use plastic items. The general public is urged to spread the campaign’s messages among their social circles and adopt environmentally sustainable practices, in a bid to reach to the zero-use target.

The Agency has launched a ‘Mission to Zero’ communications programme, which includes social media, media, workshops, online and offline activations, as well as awareness outreach