UAE Business: EMC opens its fully digitalised Airport Road showroom – Gulf Digital News

UAE Business: EMC opens its fully digitalised Airport Road showroom – Gulf Digital News

Emirates Motor Company (EMC), the authorised general distributor for Mercedes-Benz in Abu Dhabi, has opened its newly refurbished showroom on Airport Road. This marks the completion of a significant three-phase investment that it has undertaken over the past year.

The showroom now takes its place as one of the world’s most advanced Mercedes-Benz facilities, emphasising the highest global standards offered by the world’s leading luxury automotive brand.

The new facility will help reshape the brand’s identity in the market and exemplifies the commitment shown by the Al Fahim Group and the EMC management.

State-of-the-art

Covering over 74,500 square-feet, the state-of-the-art showroom is designed to provide a completely digitalised and customer-focused retail experience, aligning the regional sales and servicing platforms for the future. It includes customer-centric building planning, new service flow, full use of multimedia and retail systems, and flexible, innovative retail specifications, offering customers a more convenient experience. The intelligently designed showroom is equipped with four private consultation rooms and has a display capacity of 50 vehicles.

At the inauguration ceremony, EMC hosted over 200 guests and VIPs, who enjoyed personalised tours of the showroom and were among the first to experience the state-of-the-art service.

The new showroom includes semi-private areas for casual and convenient discussions.