UAE Business: Fruit Attraction 2022 to open with record numbers – Gulf Digital News

UAE Business: Fruit Attraction 2022 to open with record numbers – Gulf Digital News

Representatives from Saudi Arabia and the UAE will join a record 1,800 exhibiting companies from 55 countries, and more than 90,000 fruit and vegetable professionals at the 14th edition of Fruit Attraction in Madrid.

Organised by Ifema Madrid and Fepex, this year’s edition the sector's most significant international event, is starting on October 4.

With more than 58,000 sq m of exhibition space being utilised across eight halls of the Ifema Madrid exhibition centre, denoting a 38% increase in occupancy year-on-year while exceeding pre-pandemic figures seen in 2019. This growth is also the result of new companies, which account for more than 19% of total participation.

Positive figures

María José Sánchez, Director of Fruit Attraction, said: “These highly positive figures demonstrate the fruit and vegetable sector's growing interest in participating in the sector's largest business centre, as well as its support for promoting Fruit Attraction as a fundamental lever for internationalisation and a meeting point for all professionals along the entire supply chain.”

One of the main objectives of Fruit Attraction is to provide a platform for international expansion and promotion. In this sense, Ifema Madrid, with the collaboration of the Ministry of Agriculture, Fisheries and Food and ICEX, is once again making a significant